Submitted On 2009-03-14

Down2Earth is eMarket2's award winning business to business direct marketing ezine. It is a previous winner of Clickz Gold award for best B2B eNewsletter. Down2Earth is dedicated to providing innovative customer acquisition, and customer retention best practice articles, tips and marketing agency trade secrets, along with How to Guides that provide proven examples of lead generation campaigns for B2B Marketers and Sales executives to implement to grow sales.

Our best practice How2Guides, help you generate more qualified leads, optimise sales effectiveness, improve marketing automation, create more profitable customer interactions and improve your direct marketing results. This resource includes, industry benchmark statistics, useful free online marketing tools, case studies and inside agency secret tips to help you build and manage your own successful customer acquisition & retention programmes for outbound and inbound lead generation campaigns

To receive our latest How2Guides on engagement marketing and marketing automation technologies for customer acquisition and retention on a monthly basis as well as updates to our resource centre, sign up for our award winning marketing newsletter, Down2Earth.

Target Audience: Business to Business Marketers and Sales Excutives

Tags: Marketing, Demand Generation, Lead generation, Email Marketing, Telemarketing, SEO, Internet Marketi

Ezine Subscription Info: []

Website/Archive Link: []

Ezine Owner: Norman Campbell

Public Contact: []

Circulation: 15,000+

This Ezine has been Viewed 3179 time(s).

Testimonial for Down2Earth

I have found down2earth not only informative but the layout [particularly the way it is personalised to me] is engaging in terms of relevant links and copy providing me with some really useful resources which I have now saved and will make great use of. Sage Online Specialist, Sage UK Ltd.

Sometimes common sense can get lost in the haze of jargon and new technologies available to today's marketers. The down2earth eNewsletters cut through to pivotal issues facing the industry and provide an essential starting point for anyone beginning (or wishing to continue!) a career in digital marketing. Digital Marketing Manager, House of Fraser

Time to take off my hat and offer a public acknowledgement of eMarket2's Best Practice eMail marketing articles and How2Guides, which are always extremely low-sell and high on marketing value. They win my unofficial award for most generous giving of expertise and trade secret tips from an agency. EMEA Marketing Manager, LANDesk

We value your coverage of topical issues, such as best practice, avoiding spam filters, killer copy, deliverability, etc. down2earth is so useful to us that even if you made a charge, I reckon we'd pay for it! Product Marketing Manager, Lloyd's Register

I find the eMarket2 newsletters very useful for keeping on top of trends in e-marketing and industry best practice. Marketing Manager, MEED

Out of all the enewsletters that I receive, I always remember D2E because it is so nicely personalised Group Head of Marketing, Rydon Group Ltd.

I get a lot of e-mails from kind souls offering to support our Marketing efforts and many are deleted after appearing in the Preview pane. However, I usually take the time to check the down2earth newsletter as I have found some good articles in it. Sales and Marketing Manager, R & D Tool Engineering Ltd.

I receive many eCommunications, but down2earth is the only one that I ensure I find time to open and read thoroughly. I find the content completely absorbing Electronics: Marketing Services Manager, Brigade Electronics Plc.

I think that your newsletter is well set out and organised, saving the reader time by going to relevant articles. Publishing: Director of International Marketing, ProQuest Information and Learning.

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