Gorilla Marketing for Chimpanzees
Submitted On 2006-07-13
GM4C is a monthly newsletter that brings big-business marketing topics, tips, and strategies to small service businesses. There are many marketing ideas and approaches used by corporations that can be translated for use by small enterprises, and these are largely untapped. Rather than following the well worn path that the competition is using, small businesses can mine the ideas of their larger brethren. Trish Lambert, GM4C author and President of 4-R Marketing LLC, has been in both camps over a 30+-year career, and serves as a great bridge from big to small.
Owners of small to medium service businesses
marketing, guerilla marketing, gorilla marketing, copy writing, sales
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