Mindshop! - Consumer Behavior, Consumer Influence, Retail Marketing
Submitted On 2009-02-19
Written by one of the world's leading consumer behaviour experts, Mindshop! makes the latest thinking on consumer science available to everyone: - the latest research into consumer behavior & consumer psychology - reviews of retailers from a consumer behaviour perspective - analysis of advertisements to reveal what influences consumers and why (and what doesn't work)
With the emphasis on providing practical advice, Mindshop! provides business owners, sales and marketing people with information that will make them better at what they do.
marketing and sales people, entrepreneurs, business owners, CEOs
consumer behavior, consumer psychology, marketing, sales
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